Apple has introduced Apple Intelligence, a personal AI system for iPhone, iPad, and Mac that understands user context and provides intelligent, helpful features. This system enhances user experience by simplifying everyday tasks through language and image comprehension and generation.
Writing Tools: Enhanced Composition Experience
Apple Intelligence offers new writing tools that can be used across the system. These tools help users rewrite, proofread, and summarize text in apps such as Mail, Notes, and Pages. This enables users to write confidently and choose the most appropriate tone and style for their audience and context.
For instance, the rewriting function converts user text into various versions to find the most suitable expression. The proofreading tool checks grammar, spelling, and sentence structure, while the summarization tool condenses long texts into concise summaries.
Image Playground: Creative Visual Expression
Image Playground allows users to easily create images in various styles, including animation, illustration, and sketches. Integrated with the Messages app, users can generate and share images seamlessly during conversations. Additionally, a dedicated app enables users to experiment with different concepts and styles, with all image processing happening on-device to ensure privacy.
Genmoji: A New Way to Express Emotions
Genmoji helps users express their emotions more vividly. By entering a simple description, users can generate a corresponding Genmoji. Additionally, they can create Genmoji that resemble their friends or family using photos. These generated emojis can be added to messages or shared as stickers and used in Tapback reactions.
Photo and Video Management: Enhanced Search and Organization
Apple Intelligence significantly improves the search and organization of photos and videos. Users can use natural language to quickly find specific scenes or people, and jump directly to key moments in videos. The new editing tools also allow for automatic removal of unwanted background elements, keeping images clean and well-organized.
Siri Evolution: Natural Conversations and Context Understanding
Powered by Apple Intelligence, Siri has become more advanced with improved language comprehension, making it a more natural and context-aware assistant. It can understand speech errors, maintain conversation flow, and handle consecutive requests seamlessly. Siri now supports both voice and text input, allowing for flexible interaction in various situations.
Privacy Protection: On-Device Processing and Private Cloud Computing
Apple prioritizes privacy by ensuring that most of Apple Intelligence's features are processed on-device. For complex requests, Private Cloud Computing utilizes Apple Silicon servers to handle processing securely while keeping user data safe. This approach ensures strong privacy protection while delivering powerful AI capabilities.
Korean Language Support: Starting in April
Apple Intelligence will officially support the Korean language starting in April 2025. This will allow Korean users to conveniently utilize various Apple Intelligence features in their native language. A developer beta version is currently available for early testing before the official release.
Apple Intelligence enhances everyday tasks through personalized smart features. Future updates are expected to bring even more functionalities and improved performance.